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While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).

Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.

For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.

To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.

Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.

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