Little online dating site
(The researchers were required not to identify the site as a condition of conducting the research.) Specifically, the study analyzes some 15 million two-way exchanges between heterosexual users on the site.
Bruch and Newman use these data points to assess the roles of age, gender, race, and proximity in heterosexual dating markets.
And women reply to men’s messages at a “substantially lower rate” than men replying to women, the researchers find.Race shapes dating and interaction patterns as well.White men tended to message younger black women compared to the white women they interacted with.In Chicago and New York, the age differences between men and the women they messaged were two to three times larger within the oldest submarket than within the youngest.The authors say this is consistent with previous findings that men’s preferences for their partners become more solidified over time, so as they get older, they may choose a larger age gap than before.