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Indeed, its reach is so complete in China that it is even used to facilitate communication between judges and litigants in Chinese court cases and for the citizens of Guangzhou to store their ID cards. Within 14 months it had climbed to 100 million registered users; six months later this had doubled.
Eventually the We Chat app overtook the then dominant Weibo, climbing today to over one billion monthly active users (daily active users, if the latest reports are to believed).
In markets where Facebook and Twitter are active – thus excluding the home market – users are able to sync up contacts from the aforementioned apps with We Chat, to encourage uptake.
This push is not considered to be a success – India, where Whats App remains the most-popular messaging app, is one high profile example – despite a concerted push into the still nascent market in 2012, alongside several SE Asian markets.
As the name suggests, it originally functioned as a simple messenger app – a Chinese equivalent to Whats App in essence.International user numbers were pegged at 100 million in 2013.An impressive figure at the time, though the lack of any updated figure since suggests stagnation.We Chat’s development would grow more innovative after this.Leveraging Tencent’s involvement in gaming (which would get deeper in years to come), it added games integration, and presciently, it also moved into the digital payments field – an area in which Whats App is trying to follow in the Indian market.