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“Potential partners seek to strike bargains which maximize their rewards in the exchange of assets.” Positive descriptors about appearance abound. Women are attractive, very attractive, or extremely attractive.
Women stress those physical attributes, while men speak of status, occupation, or financial security.
Throughout those years, and for most of her life, Appleberg has been a prolific dater.
Though she is agnostic about how she found those dates, she never placed an ad in the paper.
(Correspondingly, the men seem to have fudged a little—many listed their height as at least one inch above the average.).
The paper never made quite enough money, despite Appleberg’s best efforts.She’s now on Nick, her fourth companion of the breed, who caterwauls with joy as he hears her climbing the stairs.Her enduring love of vintage clothing—a 1950s navy-and-red checked coat, for example—appears in the paper, as well, when she recommends second-hand clothing stores as a dating idea.Her bosses “didn’t care anything about editorial content, it was all about the ads and the money they were going to make from them.” Indeed, if they’d been able to run the paper without any articles at all, she’s certain they would have.Instead, the paper offered dating advice that is a relic of a time before the internet, when people were advised, to maximize the potential for romance on a Staten Island ferry ride, to “Check a daily paper to find out what time the sun will set on the day you want to go—that’s the most exquisite time for boating with a date.” Another article proposes “[getting] yourself a small fondue set, if you don’t already have one,” leaning heavily into the spirit of the decade.